Creating business cards requires planning. Aside from the design that you want it to have, you also need to take note of the branding. Deciding is one, having the right message included on it is another story. If you are someone assigned to create it, its vital that you know exactly the information that you need to include.
This is true especially when it comes to cards. From the business cards they use up to the hotel key card sleeves, everything is created with a plan in mind. They are distributed to guests after all. Which means that they are considered as promotional materials.
Now that many modern locks can already be accessed electronically, the key cards are becoming more like a mainstream tool for accessing rooms. As the one in charge of designing it and its sleeve, thinking of some important details is important. Take a quick look below.
Size of the sleeve. First thing you have to think about is how bit the size of the material is. Check the size of the cards that you have and make a sleeve that is at least one half size bigger than it. This will allow users to easily slid it in when they are not using it.
Appropriate paper. There are different choices of paper at present. Some of them are thicker than the others. There are also products that are glossy while others have a rougher touch. All of these are good options. But you need to choose something that will look good on the design that you want it to have.
Logo. Whether you are deciding the size or thinking of the design, one thing that you should always keep in mind is the logo and where you can place it. It should be located in the part of the sleeve that can easily be seen. The usal positioning is the center front of it. Although there are those who choose to place it in one corner or at the back portion.
Design. This can be tricky if you are not a designer yourself. The sleeve can be as simple as plain white with few information, or as colorful as it can be using the outer photo of the hotel as the main background. No matter what design you choose, just make sure that it does not steal away the attention from the most important part of the sleeve.
Free space. This is the area on the sleeve, usually at the back which remain blank. If you are going for a white background, then placing something in here can be of benefit. You can insert some friendly guidelines or even a short detail of a special event that is conducted by the hotel for the guests.
Being the one in charge for the designing or the messaging, you should learn how to work your way through the space that you have. How can you fit in everything. Or better yet, what information can you cut off. This can take time if you work on it yourself so do not hesitate to ask for suggestions from the people working with you on the same project.
This is true especially when it comes to cards. From the business cards they use up to the hotel key card sleeves, everything is created with a plan in mind. They are distributed to guests after all. Which means that they are considered as promotional materials.
Now that many modern locks can already be accessed electronically, the key cards are becoming more like a mainstream tool for accessing rooms. As the one in charge of designing it and its sleeve, thinking of some important details is important. Take a quick look below.
Size of the sleeve. First thing you have to think about is how bit the size of the material is. Check the size of the cards that you have and make a sleeve that is at least one half size bigger than it. This will allow users to easily slid it in when they are not using it.
Appropriate paper. There are different choices of paper at present. Some of them are thicker than the others. There are also products that are glossy while others have a rougher touch. All of these are good options. But you need to choose something that will look good on the design that you want it to have.
Logo. Whether you are deciding the size or thinking of the design, one thing that you should always keep in mind is the logo and where you can place it. It should be located in the part of the sleeve that can easily be seen. The usal positioning is the center front of it. Although there are those who choose to place it in one corner or at the back portion.
Design. This can be tricky if you are not a designer yourself. The sleeve can be as simple as plain white with few information, or as colorful as it can be using the outer photo of the hotel as the main background. No matter what design you choose, just make sure that it does not steal away the attention from the most important part of the sleeve.
Free space. This is the area on the sleeve, usually at the back which remain blank. If you are going for a white background, then placing something in here can be of benefit. You can insert some friendly guidelines or even a short detail of a special event that is conducted by the hotel for the guests.
Being the one in charge for the designing or the messaging, you should learn how to work your way through the space that you have. How can you fit in everything. Or better yet, what information can you cut off. This can take time if you work on it yourself so do not hesitate to ask for suggestions from the people working with you on the same project.
No comments:
Post a Comment