Together with the simplicity of digital cameras and developments in offset publishing, this holiday season a great number of households will digitally impress family photographs right on their seasonal Christmas card. What can be more convenient? Just upload your image to an internet printer, choose a design template, edit your photograph, click on the print icon and your printed Christmas cards are mailed to your residence.
This sounds like an idyllic situation, but photography purists insist that digitally-printed holiday cards are not nearly as attractive as photographs mounted on the card. One experienced stationer and amateur photographer remarked, “Digitally reproduced holiday cards simply lack the quality and print resolution of photographs developed at a commercial printer. Some digital photo cards are quite attractive, but if you compare them side-by-side, the difference is apparent: Photomount holiday cards win hands-down.â€
Not everybody would accept this analysis, but plainly if you take into account the “efficiency factor†and reduced price tag, it's no shock that customers have moved in the direction of digital holiday photo cards. “Let’s admit it,†said this knowledgeable stationery store owner, “you are receiving a good quality photo card - perhaps not the very best - however, you avoid the need for mounting the pictures with adhesive tape.â€
With this change in consumer purchasing behavior, main-stream printing companies have moved quickly to enhance their digital printing capabilities. In fact, industry leaders, Crane & Co. and William Arthur now offer clients the option of printing their photograph directly on the holiday greeting card or mounting their photographs on beautifully designed cards - often engraved - with pre-applied adhesive tape.
To see the variations in both printing techniques, it's wise to go to a certified stationery store in your area to check out printed examples personally. Regardless of what printing option feels like a fit, a variety of printing companies happen to be in the middle of their holiday card sale. Save anywhere for 20% to 50% by ordering your photo greeting cards prior to the end of September.
This sounds like an idyllic situation, but photography purists insist that digitally-printed holiday cards are not nearly as attractive as photographs mounted on the card. One experienced stationer and amateur photographer remarked, “Digitally reproduced holiday cards simply lack the quality and print resolution of photographs developed at a commercial printer. Some digital photo cards are quite attractive, but if you compare them side-by-side, the difference is apparent: Photomount holiday cards win hands-down.â€
Not everybody would accept this analysis, but plainly if you take into account the “efficiency factor†and reduced price tag, it's no shock that customers have moved in the direction of digital holiday photo cards. “Let’s admit it,†said this knowledgeable stationery store owner, “you are receiving a good quality photo card - perhaps not the very best - however, you avoid the need for mounting the pictures with adhesive tape.â€
With this change in consumer purchasing behavior, main-stream printing companies have moved quickly to enhance their digital printing capabilities. In fact, industry leaders, Crane & Co. and William Arthur now offer clients the option of printing their photograph directly on the holiday greeting card or mounting their photographs on beautifully designed cards - often engraved - with pre-applied adhesive tape.
To see the variations in both printing techniques, it's wise to go to a certified stationery store in your area to check out printed examples personally. Regardless of what printing option feels like a fit, a variety of printing companies happen to be in the middle of their holiday card sale. Save anywhere for 20% to 50% by ordering your photo greeting cards prior to the end of September.
About the Author:
Sheila May is the owner of Therese Saint Clair, a leading stationery store located in Greenwich, CT. She writes frequently about photo greeting cards and Christmas photo cards.
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