Like any other industry, hotel businesses too face some various challenges. Seasons and the economy change leaving most hotels with losses despite their marketing efforts. To beat the challenge, the staff could be prepared in different ways including attending hospitality sales training programs. Excellent marketers know how to stay at the top even when there are market fluctuations.
Time is of essence in this industry. If a room is not occupied for the night, that means you will lose some revenue. The marketing team should be conscious of this factor but if they are not, you can come up with a time management drill. This may involve setting a series of tasks to be done within a specific time. The aim of this task is to see what the sales team will prioritize because the time given will not be enough for all the tasks.
A good marketing professional must be an excellent communicator. Communication exercises should be done to determine how effective the sales person is in passing the relevant message across. To build a good rapport with the client and understand their needs, one must be able to converse easily with them. It is also the best way to tell them about the advantages of your hotel and if you are convincing enough, that is a target achieved.
The staff should also learn how to treat first timers to their hotel. First impression determines if one will be willing to come back or not. Let the staff and sales people be presentable, talk to customers nicely and offer outstanding service too. A satisfied client is sure to come back for more, and probably bring other customers.
To encourage such customers to come back, you may offer off-season deals that will be attractive to them. You can also inform them of any other services you can offer like providing venues for weddings and hosting reunions. You should also take time to call and check up on them. This may give you an opportunity to learn about their plans and how this may affect your business.
Good marketers come up with unique ways of promoting their products. This is one way to stand out from your competitors. Think of something like preparing a good treat of new desserts for clients to sample. Have somewhere they can write their comments as it helps discover what more they would wish to get. At the same time, try to take care of their suggestions as time goes by.
Most hotels tailor their products to capture only a certain group of people. While this is still acceptable, it may leave you without any business in certain seasons when such customers change their buying preferences. Of importance is to try to capture as many people with your offers as possible.
Once your brand is identified, the customers assist you in marketing through their opinion. You can hire a third-party to offer the hospitality sales training services to your staff. Once your team is trained, you should create protocols to be followed in the future to keep them in check.
Time is of essence in this industry. If a room is not occupied for the night, that means you will lose some revenue. The marketing team should be conscious of this factor but if they are not, you can come up with a time management drill. This may involve setting a series of tasks to be done within a specific time. The aim of this task is to see what the sales team will prioritize because the time given will not be enough for all the tasks.
A good marketing professional must be an excellent communicator. Communication exercises should be done to determine how effective the sales person is in passing the relevant message across. To build a good rapport with the client and understand their needs, one must be able to converse easily with them. It is also the best way to tell them about the advantages of your hotel and if you are convincing enough, that is a target achieved.
The staff should also learn how to treat first timers to their hotel. First impression determines if one will be willing to come back or not. Let the staff and sales people be presentable, talk to customers nicely and offer outstanding service too. A satisfied client is sure to come back for more, and probably bring other customers.
To encourage such customers to come back, you may offer off-season deals that will be attractive to them. You can also inform them of any other services you can offer like providing venues for weddings and hosting reunions. You should also take time to call and check up on them. This may give you an opportunity to learn about their plans and how this may affect your business.
Good marketers come up with unique ways of promoting their products. This is one way to stand out from your competitors. Think of something like preparing a good treat of new desserts for clients to sample. Have somewhere they can write their comments as it helps discover what more they would wish to get. At the same time, try to take care of their suggestions as time goes by.
Most hotels tailor their products to capture only a certain group of people. While this is still acceptable, it may leave you without any business in certain seasons when such customers change their buying preferences. Of importance is to try to capture as many people with your offers as possible.
Once your brand is identified, the customers assist you in marketing through their opinion. You can hire a third-party to offer the hospitality sales training services to your staff. Once your team is trained, you should create protocols to be followed in the future to keep them in check.
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