Last year was a great year for tourism in Tenerife. Not just a great year, in fact, but a record breaking one. Along with figures relating to their tourism industry last year, the Tenerife Tourism Corporation has announced that in 2011, more Britons than ever visited their island on holiday.
The figures released in February 2012 regarding last year's record breaking tourism showed that 10.6% more Brits visited Tenerife than the year before, totalling 1,658,315. September was the month that saw the highest increase that, based on the year before, saw an increase of a staggering 34%! Before 2011, the last time the island saw record breaking figures was back in 2005.
So how do these figures break down? In accommodation terms, the hotel sector was the largest increase, with 14% more tourists choosing to stay in Tenerife hotels. 7.6% more tourists chose to stay in other forms of accommodation. But these rises did not just occur in the summer; the winter of 2010/2011 saw an increase of 6.3% when compared to the previous year. The Tenerife Tourism Corporation is also confident that, as their current figures suggest, the 2011/2012 winter season is set to be yet another record breaker.
But it was the summer that boasted the highest increase in British tourists to Tenerife, equating to a rise of 21.2%. The Travel Trade Industry Director of the Tenerife Tourism Corporation, Pia Louw, has responded to these findings by saying: "We're extremely pleased to see a come-back in British tourists, which demonstrates confidence is gradually being restored. Nonetheless, in such uncertain conditions and in such a highly competitive environment, we will continue to work hard to maintain our position as a top holiday choice for UK visitors, which represent our most important source market."
These figures come at the perfect time, as they were revealed at the same time as the Tenerife Tourism Corporation announced their new four-year tourism strategy which will no doubt help this fantastic increase to continue over the years to come.
The figures released in February 2012 regarding last year's record breaking tourism showed that 10.6% more Brits visited Tenerife than the year before, totalling 1,658,315. September was the month that saw the highest increase that, based on the year before, saw an increase of a staggering 34%! Before 2011, the last time the island saw record breaking figures was back in 2005.
So how do these figures break down? In accommodation terms, the hotel sector was the largest increase, with 14% more tourists choosing to stay in Tenerife hotels. 7.6% more tourists chose to stay in other forms of accommodation. But these rises did not just occur in the summer; the winter of 2010/2011 saw an increase of 6.3% when compared to the previous year. The Tenerife Tourism Corporation is also confident that, as their current figures suggest, the 2011/2012 winter season is set to be yet another record breaker.
But it was the summer that boasted the highest increase in British tourists to Tenerife, equating to a rise of 21.2%. The Travel Trade Industry Director of the Tenerife Tourism Corporation, Pia Louw, has responded to these findings by saying: "We're extremely pleased to see a come-back in British tourists, which demonstrates confidence is gradually being restored. Nonetheless, in such uncertain conditions and in such a highly competitive environment, we will continue to work hard to maintain our position as a top holiday choice for UK visitors, which represent our most important source market."
These figures come at the perfect time, as they were revealed at the same time as the Tenerife Tourism Corporation announced their new four-year tourism strategy which will no doubt help this fantastic increase to continue over the years to come.
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